It was part of Channel 10’s “Fast-tracked” Super-Sunday, appearing alongside other so-called fast-tracked US hits as Modern Family and Merlin.
The season 2 premiere of Homeland, starring Emmy award winner Claire Danes, bombed after going head-to-head with the Nine Network’s House Husbands and the ABC telemove Jack Irish, which starred Australia’s very talented Guy Pearce.
But, was Homeland really to blame?
The popular thriller had aired in the US nearly two-weeks (12 days) before it’s Australian showing, calling into question the validity of Channel 10 promoting the show as a “fast-tracked” program.
Of course, compared to previous time-lapses between US and Australian airings it is, indeed, fast-tracked.
But in this time of social media and illegal downloading, is a two-week delay enough?
The new series then aired on ABC 1 the following Saturday, 8 September, with a repeated performance on ABC2 on Tuesday, 11 September.
ABC1 Controller Brendan Dahill said in the announcement on the ABC TV Blog, “For Doctor Who fans, it is a fantastic opportunity to see new episodes within hours of them premiering in the UK – each episode will be available on iView on Sundays.”
In this wise move by the ABC, they acknowledged one important thing: television is not about static viewing anymore. Viewers want to be able to view programs when they want it, and how they want it.
A spokesman for the Ten Network told News Ltd last month that the move to fast-track programs was a response to viewers: “The aim is to meet the expectation of viewers, who these days want to see most new shows as soon as possible after they’ve launched overseas. People are increasingly not prepared to wait until February.”
It seems, nearly two weeks is too long to wait for some.
Sunday’s night ratings:
1. Sunday Night (Seven) – 1.354 million
2. 60 Minutes (Nine) – 1.341 million
3. Ahn Does Vietnam (Seven) – 1.317 million
4. Seven News (Seven) – 1.206 million
5. House Husbands (Nine) – 1.040 million
6. Jack Irish: Bad Debts (ABC) – 950,000
7. Nine News (Nine) – 942,000
8. Big Brother (Nine) – 863,000
9. Bones (Seven) – 853,000
10. Modern Family (Ten) – 850,000
And Homeland, finished 14th overall, attracting only 633,000 viewers.
Did you watch Homeland when it aired on Channel 10? Are you too impatient to wait for your favourite programs to air on free-to-air Australian channels? We want to know. Let us know in the comment section below, email us at firstname.lastname@example.org or Tweet us @Cheaper_Rubies.