Homeland a flop for Channel 10

The award-winning drama Homeland bombed in the ratings for Channel 10 on Sunday night.

It was part of Channel 10’s “Fast-tracked” Super-Sunday, appearing alongside other so-called fast-tracked US hits as Modern Family and Merlin.

The season 2 premiere of Homeland, starring Emmy award winner Claire Danes, bombed after going head-to-head with the Nine Network’s House Husbands and the ABC telemove Jack Irish, which starred Australia’s very talented Guy Pearce.

But, was Homeland really to blame?

The popular thriller had aired in the US nearly two-weeks (12 days) before it’s Australian showing,  calling into question the validity of Channel 10 promoting the show as a “fast-tracked” program.

Of course, compared to previous time-lapses between US and Australian airings it is, indeed, fast-tracked.

But in this time of social media and illegal downloading, is a two-week delay enough?

The ABC’s airing of Dr Who’s season 7 premiere on iView only hours after its UK debut successfully stopped pirates in their tracks.

The new series then aired on ABC 1 the following Saturday, 8 September, with a repeated performance on ABC2 on Tuesday, 11 September.

ABC1 Controller Brendan Dahill said in the announcement on the ABC TV Blog, “For Doctor Who fans, it is a fantastic opportunity to see new episodes within hours of them premiering in the UK – each episode will be available on iView on Sundays.”

In this wise move by the ABC, they acknowledged one important thing: television is not about static viewing anymore. Viewers want to be able to view programs when they want it, and how they want it.

Channel 10 may have been clapping itself on the back when the fast-tracking plans for Homeland were put in place. But, they missed one important thing. Two weeks is still a long time to wait.

A spokesman for the Ten Network told News Ltd last month that the move to fast-track programs was a response to viewers:  “The aim is to meet the expectation of viewers, who these days want to see most new shows as soon as possible after they’ve launched overseas. People are increasingly not prepared to wait until February.”

It seems, nearly two weeks is too long to wait for some.

Sunday’s night ratings:

1. Sunday Night (Seven) – 1.354 million

2. 60 Minutes (Nine) – 1.341 million

3. Ahn Does Vietnam (Seven) – 1.317 million

4. Seven News (Seven) – 1.206 million

5. House Husbands (Nine) – 1.040 million

6. Jack Irish: Bad Debts (ABC) – 950,000

7. Nine News (Nine) – 942,000

8. Big Brother (Nine) – 863,000

9. Bones (Seven) – 853,000

10. Modern Family (Ten) – 850,000

And Homeland, finished 14th overall, attracting only 633,000 viewers.

Did you watch Homeland when it aired on Channel 10? Are you too impatient to wait for your favourite programs to air on free-to-air Australian channels? We want to know. Let us know in the comment section below, email us at cheaperthanrubies@gmail.com or Tweet us @Cheaper_Rubies.



Filed under Square Eyes

7 responses to “Homeland a flop for Channel 10

  1. also don’t forget the number of people who may have been busy, or even forgot it was on and missed it!

  2. Check out this article on Homeland being potentially sued by Lebanon and Israel http://www.news.com.au/entertainment/television/homeland-drama-on-channel-10-angers-israel-and-lebanon/story-e6frfmyi-1226499541516
    It may contain plot spoilers!

  3. Geoff

    I think the 2nd season of Homeland started off a little slowly… but I think it ended strongly.

  4. Geoff

    Not fussed about fast tracking… might be a generational thing…
    What I do hate is the continual rehashing of series all year where you get repeats out of sequence and it just ruins the shows. Prime example… The Mentalist good show ruined by bad programming

  5. Geoff

    Yes, totally agree and CSI etc, etc, etc… I think that is why people don’t care so much about “their” series’ anymore, if they miss an ep eventually they will catch up and the story is trashed by repeats anyway.

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